What is Technical SEO?
Technical SEO is all about optimizing the backed technical structures of your website
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively
To analyze your Technical SEO, you need to beast the best broken down into digestible pieces you need to have a good specialty and experience in the hidden technical part of websites and also web hosting and server.
There are many technical factors that will effects on your SEO rank negatively or positively.
Normally they are not so visual, and its seem not important that's why sometimes you do not think if they are so important and it is possible you ignore most or some of them. However, Google and other search engines take them too seriously.
For this reason, you need to pay attention carefully to have a better understanding of your technical SEO issues to solve and the best ways to improve your rank on SERP technically.
There are some online tools and website checkers to find out technical issues with your website.
Although they are helpful, you cannot always count on them. Because they are not perfect as most webmasters think and sometimes they ignore some important things
to check or do not consider some important factors that are vital for improving your rank on the search engines.
Some webmasters think if some technical things are correct, then everything must be perfect for having a better rank on the search results. But it is not. You need to analyze and optimize your technical SEO in a harmonized way.
All search engin algorhtim works perfectly and not paid so we should has a lot of competitors that working to get higher In plain words, it is not enough to use only correct words to make a sentence, but it should have a logical meaning.
In the same way, your technical SEO optimization can be like meaningless or meaningful sentences for the search bots.
Please pay attention that the highly developed intelligence of search engines is only bot-based. They can clearly recognize the difference between two meaningless and meaningful sentences.
In other words, search engines most probably will not index (but exclude) pages that someone makes using nonsense sentences to deceive them, even if there is no error technically.
Maybe you think for on-page SEO it is clear that you have to make good content, but it is not necessary for technical SEO. The point is that the bot logic works similarly for technical SEO optimization.
For example, 301 redirections for only the home page or all of the pages can make big differences.
If you redirect only your home page (not internal pages) from "https://" to "https://www." and you submit your website as "https://www." on the "Google Search Console", it is possible
Google only index your home page and excludes the other pages. Even if the internal pages were indexed automatically, it is possible to become deindexed gradually, and it can take a long time again to reindex them as "https://www.". It seems illogical, but it is very logical for search engines.
You may be tempted to ignore this component of SEO completely; however, it plays an important role in your organic traffic. Your content might be the most thorough,
useful, and well-written, but unless a search engine can crawl it, very few people will ever see it.
It’s like a tree that falls in the forest when no one is around to hear it … does it make a sound? Without a strong technical SEO foundation, your content will make no sound to search engines.
Web page speed is one of the most important factors for Google and search engines and SEO.
Do you know how long a website visitor will wait for your website to load? 6 secs. and that’s being generous
and theres same data that the bounce rate increases by 95% with an increase in page load time from one to sex seconds
Page speed comes from better page loading, faster interactivity, and more visual stability on the page, especially for mobile devices.
For speeding up your web pages and your website in general, you need to follow many technical optimizations related to your website design include style files. But it is not enough.
There are also many factors on the server that can have negative or positive effects on your web page speed.
Also using "Expires Headers" for CSS and JS files inside the .htaccess file, removing useless CSS and JS codes and compression of them, cleaning up database and media library, and optimizing
You may have heard this term before There is no need to mention that having an SSL certificate (HTTPS) for your website is one of the top factors for Google to improve your SEO and website ranking in the search results.
Anymore it is not the question if HTTP is better for SEO or HTTPS? This is an outdated question.
almost all websites' URLs are HTTPS, as there are unlimited free SSL certificates that you can linked it easily as it seem Now, the question will be, is there a different between a paid SSL certificate and a free SSL certificate for SEO?
And will that effect my rank?
For Google, it seems no different in search results. So, does it mean buying a better SSL certificate is useless?
First, the security quality of paid SSL certificates is more higher and it is important for Google to trust more the websites have better security.
Second, maybe you remember earlier it looked like the same for Google to rank your website similar for HTTP and HTTPS. And why now does Google force you to have HTTPS? Because having a secure website is important for Google.
Mobile friendliness does matter for SEO ?
Why mobile-friendliness is an important factor in SEO , we need to learn the history behind it first
Years ago when mobile-friendliness was ever a thing, websites were optimized for desktop. This meant that all mobile users faced difficult and had to suffer from extremely small text, a ton of scrolling, like large images and pop-ups, and other things that would undoubtedly infuriate your average viewer.
Today most people are using smartphones. Their search using mobile phones is increasing more than search on laptops and computers.
This is the reason that Google algorithms changed and it ranks higher the websites that are more mobile-friendly.
Now it is a key metric for search engines.
To make your website more SEO-friendly, it needs to have a responsive web design, enhanced user experience, and a high mobile page speed.
From the past until now, all web designers design websites for the desktop first, then as extra work, they add a mobile version. This design method is becoming obsolete.
The situation changed and now 80% of the traffic comes from mobile devices and mobile SEO has priority for Google.
That's why in the same way that you need a professional and SEO-friendly design for desktops and computers, you also need a developed and SEO-friendly design for smartphones.
A typo or deleting an image, video, file, web page, or moving a page or changing a URL can make internal or external broken links which have a very negative effect on your SEO and user interaction.
Have you ever been in a situation where you are visiting a website to get answers, but ended up on a 404 error page?
So this what im talking about here in this article
Visitors normally search to find their desired information. Broken links are not only annoying, but it also hurt your SEO efforts and rank as well.
YES That’s right! Not only the users, but search engines hate broken links. When visitors stumble upon a broken link, they wouldn’t want to continue to explore the other pages, because they can’t!
They can see a link inside or outside of your website and click on it to see the information or service or product that they are looking for.
When suddenly they face an empty page with a "404 Not Found" error, which is bad. When they click on your links and they face broken links again, it is a big warning for your website. Why? because they will lose their interest and trust in your website.
And if you have many broken links on your website, they will remember your website URL negatively.
And even if they see your website on the top of search engine results, they will ignore it and scroll down to click on the links of your competitors.
Google can track all of the behaviors of your visitors. It tracks them carefully that they leave your
website faster and they see your link on top of search results, but ignore it. And this is a bad sign for Google that your website is worthless and should go down of the search results.
In any case, it does not matter how broken links are made on your website.
To make an SEO -friendly website, you always need to check them and fix internal or external broken links.
And you need to make sure all of your web pages and files are accessible. And if there was a file/page that was removed or its URL changed, you have to redirect them to related files/pages using "301 redirects".
For similar reasons also it is possible you have "broken backlinks" from other websites.Therefore, it is best to fix them up.
Nobody wants broken links on their website, but not many website owners are willing to spend their time to check on the links to fix or remove
As you know, having unique and quality backlinks are very helpful for your If you are here looking now to this article means you are new to SEO, almost certainly you've heard of toxic backlinks.
We provide a definition of toxic backlinks and what make a backlink toxic.
Searching from forum to forum and article to article and SEO with little experience will quickly note how the definition of a toxic backlink can change significantly based on the context of the discussion.
Is a toxic backlink always a toxic backlink?
But what are toxic backlinks?
There are many websites that claim they offer high quality free backlinks and you can get thousands of backlinks automatically from them.
These backlinks that you can easily get, but have no control on them are mostly spammy.
keep in mind that all Search engines can recognize most of the spammy backlinks and that will affect and decrease your ranking. But
Sometimes those backlinks are not only spammy. But some of those websites that you received automatic backlinks from them are illegal, scam or infected with malware, trojan, etc.
In this situation, it is possible your website faces an algorithmic penalty, and in the worst situation manual penalty of Google.
Then it goes to the blacklist of Google and search engines, and your SEO rank becomes zero and removes permanently from all search results.
If there are some toxic backlinks, you can disavow them on Google Search Console and Bing Webmaster Tools.
In any case, you do not need to disavow backlinks from any website. Sometimes they are spammy, but they are harmless and Google ignores them or even they can still have a little positive effect.
In general, it is better to find and disavow backlinks from infected websites with virus or malware, fraud, and phishing scam websites
Most toxic links a search engine can detect are coming from SPAM websites.
A SPAM website is created for the sole purpose of artificial link building.
There are many SPAM websites created specifically for negative SEO strategies.
Theres a different redirects Some of like 301 and 302 can be controlled by you. However, some other in different situations can happen automatically by the server or web browsers.
HTTP redirects are the best way of forwarding your visitors humans and search bots from URL to other URL.
This is very useful for
Restructuring : After moving or changing your content to a different page address, and your visitors who use the old link will be automatically redirected to the new location instead of having them land on a 404 error page.
HTTP to HTTPS You want to keep your visitor’s data safe by redirecting them from the unencrypted
HTTP version of the website to the secure HTTPS version using SSL
Geotargeting You want to redirect visitors to localized pages based on their geographic location (inferred from the IP address) or their browser’s language settings.
Theres two different Server-side redirects 301 and 308 are permanent, AND server-side redirects of 302, 303, and 307 are temporary. It is worth mentioning that server-side redirects are not the only possible options, but the best SEO-friendly ways that you can use.
By permanently or temporarily redirecting old, deleted, or changed domains, pages, and even URLs, you transfer their credit to new domains, pages, and URLs that are correct, and useful for you.
There are different ways to redirect a domain/URL.
In general, it seems to be easy to redirect any URL. However, Google and other search engines follow redirects and also keep/transfer all the value of a URL/domain according to your redirects.
If you have many dead pages that are not indexed or they have no visit anymore, you can also redirect them to active and new pages.
In this way, you will increase the overall SEO rank of your website for MORE contact us
Error pages are always the result of an HTTP status code and This status code is the server’s response — in a three-digit code — to your browser’s request.
Meaning that when you type a site’s URL in your browser, it sends a request to the server.
What it receives is a code — an HTTP status code. Status codes are divided into classes and subclasses, Called Client Side Errors based on the number it starts with — from 1 to 5.
Every class represents different kinds of responses Each one of the errors indicates having a critical problem on your page, website, or web hosting. The problems can be so short and temporary or remain for a long time.
Some of them are less harmful and some can have more negative effects on your SEO and your rating on the search results.
In any case, you have to monitor the errors and fix them as fast as possible because that will affect your SEO rank You do not have access to all of the mentioned error pages; however, some of them are available on your web hosting control panel.
The error pages come from client and server errors — The most common ones are 401, 403, 404, 500, 502, 503, and 504 errors. but The rest of the classes have as a result of another website page, with information of the status code in the HTTP Header
For example, you can access the error page of 404 and make a custom page for that. The custom page can have the same design as your website with a menu and internal links or in a simple way advertise your most important services.
It is important for improving your SEO because maybe a user tries to visit a web page whose URL changed or does not exist on your website.
Therefore, the user faces an empty 404 error page, and most likely will close the page and will try to visit your competitor's website instead.
In this situation, you do not lose only a potential user/customer,
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If your site was recognized by Google that you have more duplicate content inside your web pages, your rank will decrease on the search results. and that will affect your rank And its possible that all search engines refuse to index or deindex your web pages that have much duplicate content.
But it is not such serious that you afraid of being penalized for your website.
Some webmasters have the habit and wrong idea that they think it is better to create more pages with duplicate content means to get more attention but that not true They focus on the quantity of pages even with duplicate content but it is the key to going to the top of the search engines and getting more organic traffic.
To improve your SEO, you need to make sure that you do not use duplicate content inside different web pages of your website.
The quality of your content is more important than quantity for Google, even with fewer pages, and before everything you need to make sure your content is unique and created by yourself
or your web developer. Avoid copyright Otherwise, your website can face a penalty from Google and search engines
It is not allowed to use multiple ID attributes with in html with similar or duplicated values.
<a id="value1"> text </a> TextExample <div id="value1"> text </div>
Changed it as follows to correct and make it unique:
<a id="value1"> text </a> TextExample <div id="Value2"> text </div>
Maybe theres same old version web browsers still can support wrongly the ID attributes with duplicated values.
But it makes the HTML web page nonstandard and also makes a lot of issues for accessibility of web page content on the non-visual browsers, And it has negative effects on your SEO.